Study Shows Top-Performing Credit Unions Innovate to Stay Competitive – PYMNTS.com
Credit union (CU) executives understand the importance of innovation, but PYMNTS Intelligence found a disconnect in how some CUs measure innovation success across different performance tiers. More than three-quarters of top performers benchmark the return on investment (ROI) of their innovation agenda with membership growth and revenue growth. Significantly fewer bottom performers use these metrics. […]