FTC may prevent Omnicom and Interpublic from refusing to work with sites based on political opinions as a condition of the merger.
The Federal Trade Commission (FTC) may prevent advertising companies Omnicom and Interpublic from restricting ads based on political views as part of the approval process for their proposed merger. This move comes from the FTC under Chairman Andrew Ferguson, who is looking into broader concerns about a boycott of joint advertisements that seem to unfairly […]
Omnicom to buy Interpublic in deal to create world’s biggest ad agency
Advertising giant Omnicom Group said Monday it has agreed to buy rival Interpublic Group, creating the world's largest advertising agency. The deal, which consists of an all-stock acquisition, comes as the advertising industry has experienced massive disruption at the hands of tech giants such as Facebook and Google, who continue to dominate an industry once […]
Advertising giants Interpublic, Omnicom in talks to merge: report
Advertising and marketing conglomerate Omnicom Group is in talks to acquire Interpublic Group in an all-stock deal that would likely value Interpublic at $13 billion to $14 billion, excluding debt. About. The Wall Street Journal reported Sunday. The deal, which would be Madison Avenue's largest to date, could be announced as early as this week, […]