How Lenten tradition led to the Filet-O-Fish
In 1962, McDonald’s franchise owner Lou Groen noticed that cheeseburger sales were down on Fridays, especially in the run-up to Easter. reason? Groen lived in Cincinnati, a heavily Catholic area, where strict Catholics avoided hamburgers and other meat products on Fridays as part of their religious beliefs. As a business owner, Mr. Groen knew there […]