A Third of Shoppers Pick Card-Linked Offers Over Loyalty – PYMNTS.com
The 2023 holiday season was a difficult time for consumers as rising prices made it difficult to manage spending. In this competitive market, card-linked offers have emerged as an attractive option for budget-conscious shoppers, with many merchants and card issuers leveraging product-level receipt data to solicit deals. We offer discounts and benefits tailored to consumers. […]
Mastercard: Loyalty Forged From AI, Personalized Offers – PYMNTS.com
jill moserSVP Offer, Loyalty master Cardtold Karen Webster that we are entering a new era of hyper-personalization, where context matters. Of course, loyalty programs have been around for decades.As Webster pointed out, the grandfather may have been Neiman Marcus. The InCircle program made the company the first luxury retailer to introduce a loyalty program in […]