“Much of what you see online isn’t real”: Social media marketers expose that many internet trends are made up

Insights into the Digital Marketing Landscape Digital marketers with experience in the entertainment industry suggest that much of the online content can be misleading. This finding aligns with the widespread “dead internet” theory, which posits that bots, rather than real users, create a significant portion of what we encounter online. In a recent chat with […]
Nigeria Urges Marketers to Enhance Country’s Image Following Trump’s Remarks on Christian Genocide

Nigeria’s Information Minister Addresses Advertising Executives on National Image Nigeria’s Information Minister, Mohammed Idris, recently emphasized that advertising and marketing professionals hold a “grave responsibility” to enhance the nation’s image, especially amid growing global focus on the ongoing violence against Christians in the Middle Belt region. On October 31, President Donald Trump included Nigeria on […]