BarkBox CEO expresses regret over leaked memo about canceling Pride marketing plans.
Matt Meeker, the CEO of Barkbox, issued an apology after a message from Reddit staff revealed that the company was considering dropping its marketing for a pride campaign due to concerns that it “feels like a political statement.” Barkbox, a subscription service that provides various items for dogs, has offered pride-themed products as optional extras […]
Jaguar rebounds from its largest marketing misstep since Bud Light
Jaguar’s Bold Rebranding Effort Goes Awry Picture this: a well-known car brand, celebrated for its sleek design and British sophistication, decides to shake things up with a daring new look. Sounds thrilling, doesn’t it? However, for Jaguar Land Rover, this bold initiative ended up being a significant misstep. The recent Jaguar advertisement, featuring pink landscapes […]
The record-breaking flight that started as a Las Vegas marketing gimmick
An old Ford pickup truck barreled through an empty highway full of sand and swung around to catch up with putting a few feet above the head on a single-engine fixed-wing plane. From the passenger seat of the truck, a man with a bucket stretched out on his torso was brightly drawn to another man […]
American Express to pay $230M to settle deceptive marketing, fraud probe
The Department of Justice (DOJ) announced Thursday that American Express has agreed to pay $230 million to resolve a federal investigation into deceptive marketing practices and civil fraud charges. under settlement American Express will pay more than $108 million in civil penalties to resolve allegations that the company violated the Financial Institutions Reform, Recovery, and […]
Abbott deceives parents with toddler milk marketing: lawsuit
Abbott Laboratories “deliberately marketed” infant formula to make it seem like it was the next recommended step in a child's diet, but the lawsuit alleges that the sugary drinks actually promote health benefits such as obesity. May cause health problems. In a complaint filed Tuesday by the Public Health Advocates Association in the U.S. District […]
American Express to pay $230 million to settle DOJ fraud probe, deceptive marketing claim – CNBC
Silas Stein | Picture Alliance | Getty Images american express The company announced Thursday that it will pay approximately $230 million to resolve a federal criminal wire fraud investigation and resolve deceptive marketing allegations. The sum includes a tax as part of a non-prosecution agreement with federal prosecutors in Brooklyn, New York, related to allegations […]
Texas AG sues NCAA over ‘false’ and ‘misleading’ marketing
Texas Attorney General Ken Paxton has filed a lawsuit against the NCAA over its marketing practices, seemingly a new angle in the fight to exclude biological males from women's sports. Paxton announced in a press release that the NCAA makes sporting events appear to be women-on-women competitions, when in fact men are participating. The NCAA […]
Texas AG Paxton sues DuPont, 3M for marketing ‘forever chemical’ products as safe
Texas Attorney General Ken Paxton (Republican) submitted On Wednesday, major companies 3M, DuPont, and Corteva (the remnants of a 2015 DuPont spinoff) were accused of misleading consumers for decades about the safety of certain products containing per- and polyfluoroalkyl substances. ) a lawsuit was filed against Or “forever” chemicals. ” The lawsuit alleges that while […]
Consumer watchdog wants FTC to investigate Dr. Oz for influencer marketing violations
Consumer advocacy group asks the Federal Trade Commission (FTC) to investigate whether Dr. Mehmet Oz violated influencer marketing rules by promoting the wellness supplement company's products on social media without proper disclosure. is asking you to start. In a letter sent Tuesday to the FTC's Bureau of Consumer Protection, Public Citizen said Oz regularly posted […]
NYC’s most successful entrepreneurs reveal their stealth marketing tactics
The best marketing is free, according to some of New York's most innovative entrepreneurs. Lauren Bergeri, co-founder and CEO of trending wellness brand Higher Dose, says it's all about “word of mouth…and what people tell their friends.” Here, she shares how she and others avoided spending millions on traditional online, print, and TV advertising in […]