Mastercard: Loyalty Forged From AI, Personalized Offers – PYMNTS.com
jill moserSVP Offer, Loyalty master Cardtold Karen Webster that we are entering a new era of hyper-personalization, where context matters. Of course, loyalty programs have been around for decades.As Webster pointed out, the grandfather may have been Neiman Marcus. The InCircle program made the company the first luxury retailer to introduce a loyalty program in […]
Mastercard jumps into generative AI race with model it says can boost fraud detection by up to 300% – CNBC
BARCELONA, SPAIN – MARCH 1: Display of the MasterCard company logo on the stand during Mobile World Congress on March 1, 2017 in Barcelona, Spain. (Photo by Joan Cros Garcia/Corbis, Getty Images) Joan Cross Garcia – Corbis | Corbis News | Getty Images Ajay Bhalla, president of Mastercard’s cyber intelligence business, told CNBC that the […]