E.l.f. executive responds to customer reactions regarding Matt Rife ad campaign

Elf Cosmetics Faces Backlash Over Matt Rife Ads An executive at Elf Cosmetics is trying to calm social media users after recent ads featuring comedian Matt Rife triggered significant backlash. In an interview with Business of Fashion, Kory Marchisotto, the brand’s chief marketing officer, expressed surprise at the negative reactions, clarifying that their intention was […]
Former 49ers player Matt Breida makes unexpected decision to retire from the NFL, according to a report

Matt Breida Retires from NFL at 30 NFL running backs typically have a shorter career span compared to players in other positions, largely due to the physical demands faced by ball carriers. It’s not uncommon for them to start declining around the age of 30. This year, Matt Breida, who just turned 30, opted to […]
Beauty brand issues apology following criticism of Matt Rife advertisement campaign

Elf Brand Faces Backlash Over Matt Rife’s Involvement in Ad The cosmetic brand Elf issued an apology on Wednesday after social media users criticized its decision to feature stand-up comic Matt Rife in a recent advertisement. Following the ad’s release on various platforms earlier this week, many online users, including prominent makeup influencers, expressed their […]
Matt Rife’s e.l.f. advertisement leads to social media criticism due to earlier jokes.

Backlash Against Matt Rife’s New Cosmetic Campaign Comedian Matt Rife’s latest advertising campaign for Elf cosmetics is facing criticism online. The ad, which debuted recently, features Rife alongside RuPaul’s Drag Race stars in a spoof legal commercial promoting the affordable makeup brand. While the ad aims for humor, many social media users expressed discomfort, linking […]
E.L.F. Cosmetics criticized for ad featuring comedian Matt Rife

Beauty brands are facing backlash after featuring controversial comedians in their recent marketing efforts. Elf Cosmetics launched a new advertisement on August 11, showcasing drag queen Heidin Closet as “Elfino” and comedian Matt Life as “Schmers.” These law-themed ads are part of their Super Bowl 2024 campaign, where the duo aims to shield clients from […]
Matt Towery Discusses Two Major Threats to Republicans in 2026

Polestar Matt Towery Discusses GOP Challenges Ahead of 2026 Elections On Friday, Matt Towery shared his insights on Fox News about the significant challenges Republicans might face as they approach the 2026 election. He highlighted how former President Donald Trump continues to gain momentum, marking a resurgence in his political journey. During his appearance on […]
Matt Rife Purchases the Real ‘Conjuring’ House and Takes Legal Custody of the Annabelle Doll: “This Is So Incredible”

Matt Rife, typically known for his comedic antics, has taken a rather serious turn with his latest acquisition. It seems he’s relocated into a home with quite a history. The comedian announced on Friday that he and YouTube personality Elton Casty have acquired a house and museum in Monroe, Connecticut, once operated by the renowned […]
Matt Rife buys the Connecticut home and museum of Ed and Lorraine Warren and takes on the role of guardian of the demonic ‘Annabelle’ doll.

Matt Rife Becomes Guardian of Ed and Lorraine Warren’s Haunted Museum Comedian Matt Rife has made headlines with his recent purchase of a home in Connecticut that belonged to renowned paranormal investigators Ed and Lorraine Warren. Along with fellow YouTuber Elton Casty, Rife is now the “legal guardian” of the infamous Annabelle doll. In a […]
Thousands of New Yorkers, including actor Matt McGorry from ‘Orange is the New Black’

A significant number of New Yorkers, including actor Matt McGorry from “Orange Is The New Black,” are experiencing “Long Covid” more than five years after the pandemic’s onset, according to recent findings. McGorry, 39, who hails from Manhattan, mentioned in a recent Urban Health Ministry online series that navigating daily life has become a survival […]
Pollster Matt Towery Discusses Why Trump’s Real Approval Ratings Are Much Higher Than What the Media Suggests

Trump’s Approval Ratings: A Discrepancy? On a recent segment of Fox News, political analyst Matt Towery argued that President Donald Trump’s actual approval ratings might be significantly better than what mainstream media suggests. According to a Gallup poll released on Thursday, Trump’s approval stood at 37%, with support from independents dropping to 29%. During his […]