Mattel to Release Gen-Z Friendly Scrabble in Europe
Mattel is releasing a more Gen Z-friendly version of Scrabble in Europe by incorporating a “No More Scoring” game option. “This launch is a two-sided version of the famous board game. On one side we have the original game for those who want to stick to the long-standing traditional version, and on the other side […]
Mattel lobbies up after ‘Barbie’ box office boon
Barbie has a new team of powerful lobbyists. Mattel, the maker of Barbie dolls, Hot Wheels and other iconic toys, hired a new lobbying firm this week, marking its return to the Washington influence game for the first time in more than three years. The toy giant hired Mellman Consulting, led by Bruce Mellman, a […]