McDonald’s says McPlant burger failed, customers shunned non-meat option
McDonald’s has announced that its experiment with a plant-based burger was a failure. Joe Erlinger, head of the Chicago-based fast-food giant’s U.S. operations, told a business conference that the company ended the pilot program after customers in San Francisco and Dallas-Fort Worth panned the McPlant. McPlant “was not successful in either market,” Erlinger said. The […]