Michelob Ultra Zero is now the top non-alcoholic beer in America.
Shift in American Drinking Habits: Rise of Non-Alcoholic Beer It seems that Americans aren’t exactly ditching alcohol, but they are certainly changing how they enjoy it. In just a year since its release in January 2025, Michelob Ultra Zero has outpaced Heineken 0.0, becoming the best-selling non-alcoholic beer in the U.S., as recent data from […]
Michelob Cashes-In After Angry Fan Chucks Bottle During Notre Dame-Penn State Game
Angry Notre Dame fans threw bottles onto the field in retaliation for what they considered to be an egregious pass interference call that resulted in a pass interception from the Irish late in the game against Penn State in the Orange Bowl. One of the bottles that was thrown was a Michelob Ultra container, which […]