College football players are using their Cheez-It NIL deals for a great cause
We live in a college football world that was unbelievable even just five years ago. Never mind the fact that the entire 12-team playoff is going to start or that it will happen. arizona (Shout out to the sun demons), Boise State and Indiana. That in itself is outrageous. What's really hard to believe is […]
BYU lands No. 1 recruit A.J. Dybantsa behind record-setting NIL offer
NIL money appears to be flowing to Provo. 2026 NBA Draft No. 1 prospect AJ Divanza will be joining college basketball powerhouse Alabama, thanks to a nearly $7 million name, image and likeness (NIL) offer, in a moment of program change on Tuesday. He chose BYU over Kansas and North Carolina. According to Adam Zagoria. […]
BYU’s Jewish QB Jake Retzlaff lands NIL deal with Manischewitz
It's a match made in heaven, made in Provo. BYU's Jake Retzlaff, the first Jewish QB to play at a Mormon school, signed a sponsorship deal with Manischewitz. This is the Jewish food and wine brand's first foray into the NIL space, but financial details were not disclosed. Retzlaff, who goes by the nickname “BYJew,” […]
Jake Paul jumps into NIL deals with gymnast Livvy Dunne for partnership in new Walmart brand
Boxer and influencer Jake Paul has recruited several star athletes to partner with his new men's care brand. Recently, Paul signed a deal with LSU gymnast Libby Dunn for name, image and likeness rights to his health product brand, W. Dan is a social media giant in his own right, with over 13 million followers […]
Bryce Underwood flips commitment to Michigan after eye-popping $10.5M NIL offer
The country's top college football recruits are changing allegiances. Bryce Underwood reversed his commitment to the University of Michigan on Thursday, making it official in a social media post. Underwood had committed to LSU on Jan. 6, but Wolverines coach Sherone Moore pushed hard to convince the Michigan native to stay in the state. Belleville […]
Michigan offering 2025 No. 1 recruit whopping 8-figure NIL deal to sway him away from LSU: report
There's also the NIL money, and there's also the fact that the Michigan Wolverines are trying to bring 2025 No. 1 rookie Bryce Underwood to Ann Arbor next season. Underwood, a 6-foot-3, 205-pound phenom who stars out of Belleville, Michigan, is an all-in target for the Wolverines' program. According to On3The University of Michigan is […]
Country star Darius Rucker donates to ETSU’s NIL fund after ‘awkward’ appearance at football game
Country music star Darius Rucker has donated nearly $3,000 to the East Tennessee State Buccaneers' name, image, and likeness (NIL) fund after attending a football game that he deemed “awkward.” . Rucker's famous song “Wagon Wheel” is a national staple, especially with versions of the song played at ETSU games. The reason is that Mr. […]
Fordham launches NIL initiative as Rams begin climb with million dollar dreams
When St. John's and Fordham opened the college basketball season Monday night in Queens, there could have been two different scoreboards at each end of Carnesecca Arena. One was about the game, which ended up being a 92-60 win for the Red Storm. The other is to aggregate the school's success in the areas of […]
St. John’s Rick Pitino unfazed by NIL challenges that have driven coaches to retirement
The changing landscape of college basketball has, at least in part, contributed to the exodus of several Hall of Fame coaches. Jay Wright, Mike Krzyzewski, Roy Williams and Tony Bennett all parted ways last week. The advent of Name, Image and Likeness (NIL) and the transfer portal is thought to have led to them ceasing […]
Pittsburgh Hires Tennessee’s Allen Greene As New Athletic Director To Usher Them Into NIL Era
There's a guy in Pittsburgh! The University of Pittsburgh has reportedly hired veteran Allen Green as its next athletic director. announcement from school on Friday. Before taking the job at Pitt, Green was executive vice president and chief operating officer at the University of Tennessee and previously served as the athletic director at Auburn University […]