Why five-star QB Keelon Russell stayed committed to Alabama despite ‘big’ NIL offers from other schools
One of the players who rose the most in the 2025 recruiting class was five-star quarterback Kieron Russell, who signed with the Alabama Crimson Tide during the early signing period in December. Russell, a 6-foot-3, 185-pound quarterback, is considered the No. 2 overall freshman in the class of 2025, according to 247Sports, and originally committed […]
6 Florida State basketball players sue for broken NIL promises
florida Last season, men's basketball players refused to practice before a key game against Duke University in protest of broken NIL promises. On Monday, six former players filed a lawsuit against Seminoles head coach Leonard Hamilton for failing to pay each player $250,000. According to Yahoo! insider Ross Dellenger, Sports. Six former FSU players filed […]
ASU QB Sam Leavitt gives teammates his own NIL royalties and unlimited Arby’s for Christmas
Arizona State quarterback Sam Leavitt is donating all of his merchandise royalties to the team's Name, Image and Likeness Fund, which will directly benefit his teammates. Now that college athletes are allowed to profit from their image, Leavitt recently announced that 100% of his merchandise royalties will go to the Sun Angel Collective, a college […]
Athletes on college football playoff teams are earning large amounts of NIL money
The original 12 College Football Playoff team rosters were worth more than most other teams in the nation. Media and technology company On3 estimates the 12-person roster collectively makes up about $150 million. “What's happened over the last few years is that more and more money is flowing into these universities,” said Alabama Sen. Tommy […]
XX-XY creates NIL program for female-only sports advocates
A clothing company has created a first-of-its-kind Name, Image, Likeness program to support female athletes who oppose male participation in women's sports. XX-XY Athletics, the apparel brand that has taken a staunch stand against men who identify as women playing in women's sports, has launched the “GXME CHXNGERs” NIL program, partnering with female athletes who […]
Army-Navy game is ‘college football at its purest form’ amid NIL era, sponsor’s CEO says
The NIL is running hotter and heavier than ever, but there are two teams that won't be able to participate. Of course, those schools are Army and Navy, which, as USAA CEO Wayne Peacock says, is a “one-way portal” to the academy. We just saw Bryce Underwood switch his commitment from LSU to the University […]
College football players are using their Cheez-It NIL deals for a great cause
We live in a college football world that was unbelievable even just five years ago. Never mind the fact that the entire 12-team playoff is going to start or that it will happen. arizona (Shout out to the sun demons), Boise State and Indiana. That in itself is outrageous. What's really hard to believe is […]
BYU lands No. 1 recruit A.J. Dybantsa behind record-setting NIL offer
NIL money appears to be flowing to Provo. 2026 NBA Draft No. 1 prospect AJ Divanza will be joining college basketball powerhouse Alabama, thanks to a nearly $7 million name, image and likeness (NIL) offer, in a moment of program change on Tuesday. He chose BYU over Kansas and North Carolina. According to Adam Zagoria. […]
BYU’s Jewish QB Jake Retzlaff lands NIL deal with Manischewitz
It's a match made in heaven, made in Provo. BYU's Jake Retzlaff, the first Jewish QB to play at a Mormon school, signed a sponsorship deal with Manischewitz. This is the Jewish food and wine brand's first foray into the NIL space, but financial details were not disclosed. Retzlaff, who goes by the nickname “BYJew,” […]
Jake Paul jumps into NIL deals with gymnast Livvy Dunne for partnership in new Walmart brand
Boxer and influencer Jake Paul has recruited several star athletes to partner with his new men's care brand. Recently, Paul signed a deal with LSU gymnast Libby Dunn for name, image and likeness rights to his health product brand, W. Dan is a social media giant in his own right, with over 13 million followers […]