Michelob Ultra Zero is now the top non-alcoholic beer in America.
Shift in American Drinking Habits: Rise of Non-Alcoholic Beer It seems that Americans aren’t exactly ditching alcohol, but they are certainly changing how they enjoy it. In just a year since its release in January 2025, Michelob Ultra Zero has outpaced Heineken 0.0, becoming the best-selling non-alcoholic beer in the U.S., as recent data from […]
Top non-alcoholic beers recommended by experts and bartenders for 2026
Recent research highlights the health risks associated with alcohol, prompting some drinkers to reconsider their consumption habits. For those wanting to cut back, the non-alcoholic beer market has expanded quite a bit over the last decade. These brews tend to be less bitter and provide a malty flavor similar to traditional beer, allowing drinkers to […]
Some Americans are opting for non-alcoholic drinks instead of cocktails this Thanksgiving season
This Thanksgiving, the shift towards creative non-alcoholic drinks, or mocktails, is gaining traction among Americans. Recent surveys indicate that nearly half of those surveyed prefer non-alcoholic options during holiday gatherings. In fact, sales of zero-proof spirits rose by 22% last year, with projections suggesting the market could surpass $1 billion by 2025, according to Nielsen. […]
Non-alcoholic beer may not be as good for you as you believe.
Are you curious about lesser-known brews? Here’s what you should know. Recent findings highlight that low-alcohol and non-alcoholic beers might not be as beneficial as they appear. Even if you reduce alcohol intake, health risks persist. Sales of non-alcoholic beer continue to rise and are projected to overtake ale this year, making it the second […]
non-alcoholic drinks, nature walks and additional activities
As spring arrives in New York City, it’s more than just tulips that are making a comeback; the city is awakening for everyone to enjoy. From poetic open mics to vibrant bird walks in Central Park, the various boroughs are alive with typical yet refreshing ways to shake off winter’s chill. Whether you come across […]
Non-alcoholic beer has Super Bowl commercial as sales surge
It will be a very lively Super Bowl. Sales of non-alcoholic beers, wines and spirits have skyrocketed 26% over the past year, exceeding $800 million in the US. Market research firm NIQ told NBC. Non-alcoholic beers are the most popular in the category, accounting for 84% of total sales. One of this year's Super Bowl […]
NY liquor stores face battle with grocers over non-alcoholic booze
Wine and liquor stores in New York are struggling as customers become thirsty during the pandemic’s binge-drinking days. And two state legislators have come up with a potentially controversial hangover cure. Earlier this year, New York State Senator Michelle Hinchey quietly introduced a bill that would allow wine and liquor stores and their distributors to […]
New non-alcoholic White Claws roasted as rebranded seltzer water ‘for beer prices’
Hard seltzer company White Claw sparked a social media frenzy after launching a new 0% alcohol variety pack with a hefty price tag. The drinks come in four flavors: Black Cherry Cranberry, Mango Passion Fruit, Peach Orange Blossom, and Lime Yuzu, and are designed to replicate the taste of the original White Claw Hard Seltzer. […]