Summer Box Office Down 11% — Non-Woke Movies Avert Catastrophe

The summer show season is over Depressed That's an 11 percent increase over the summer of 2023, and let's not forget that summer 2023 wasn't a particularly strong box office success. The 2024 summer season (the first weekend in May through Labor Day) is projected to have a domestic box office gross of $3.6 billion, […]

Powerade’s new ad campaign is shockingly non-woke and normal

Powerade recently announced it would be signing several NCAA football players for an advertising campaign that would pay the young athletes extra. The campaign, titled “Commitment Requires More Effort,” is a surprisingly standard marketing exercise encouraging effort and commitment to sport in order to reap greater rewards. NCAA athletes have certainly received more in return […]