Pantone Chooses White as Its ‘Color of the Year’ and Naturally, Some People Are Upset

Pantone Chooses White as Its ‘Color of the Year’ and Naturally, Some People Are Upset

Pantone Announces “Color of the Year” for 2026 Pantone revealed its choice for the 2026 “Color of the Year” on Thursday, leading to quite a bit of chatter online. The selected hue? White, specifically known as “Cloud Dancer.” Pantone describes this color as “a major structural color,” emphasizing its versatility and ability to highlight other […]