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How PGA Tour’s new Creator Council will try to grow its fans

When Andy Weitz took over as the PGA Tour's new chief marketing communications officer and vice president of investor relations in June, there was one topic he wanted to address right away. It was about how touring connects with the next generation of fans. While he was pleasantly surprised to see the tour already moving […]

PGA Tour establishes Creator Council, invites Paige Spiranac to help improve fan engagement

YouTube golfers and content creators continue to grow in influence. PGA TOUR announces new “Creator Council” on friday. The council includes 10 influencers or brands with huge followings on YouTube and social media. They include Paige Spiranac, Bob Does Sports, Bryan Brothers Golf, Barstool Sports' Fore Play Pod, Layup prohibitedTisha Allyn, Roger Steele, Eric Landers […]

PGA Tour star Will Zalatoris bulked up significantly, not unlike Bryson DeChambeau

During the pandemic, Bryson DeChambeau reportedly took in 6,000 calories Every day, I ate four eggs for breakfast and drank six protein shakes. He wanted to gain muscle and was testing his limits through complex training plans. DeChambeau was hoping to get stronger, which would generate more swing speed and, as a result, longer drives. […]

PGA Tour, LIV Golf Showdown to feature David Feherty, Charles Barkley

The Crypto.com Showdown will pit Rory McIlroy and Scottie Scheffler against Bryson DeChambeau and Brooks Koepka, but the iconic broadcaster will also be in attendance for the high-profile match. David Feherty, a longtime golf announcer and host of the Golf Channel show of the same name for 10 years, will also appear on TV, along […]

Steve Cohen confident in PGA Tour, LIV Golf deal getting done

A year ago, the golf world believed an agreement was imminent between the PGA Tour and LIV Golf's beneficiary, the Saudi Public Investment Fund (PIF). In the end, the framework agreement between the two parties, which also included the DP World Tour, had a specific deadline of December 31, 2023. But sadly, that date came […]

TGL’s Steve Cohen optimistic PGA and LIV golfers can ‘reunite’

Steve Cohen believes there is hope that members of the PGA Tour and LIV Golf can find a way to reunite despite the ongoing civil war in the sport. The Mets owner expressed his optimism at a media event for the New York Golf Club, a team that will compete in the TGL Indoor Golf […]