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Apple apologizes for ad showing piano, guitars crushed

Apple has apologized after a new iPad Pro ad that depicts a piano, guitar, paint cans and other objects being crushed by a hydraulic press sparked an online backlash. “Creativity is in Apple’s DNA, and designing products that empower creative people around the world is extremely important to us,” said Tor Myhren, Apple’s vice president […]

Apple sparks outrage by crushing piano, guitar in new iPad commercial

Apple CEO Tim Cook has been criticized for greenlighting an ad for the company’s improved iPad that showed musical instruments such as a piano, guitar and trumpet being crushed by a giant hydraulic press. The 60-second spot, titled “Crush!,” also includes items such as an arcade game, a turntable, and even a slowly compressing sculpted […]