Santa Monica adopts legal open-container drinking to revitalize the Promenade
There’s some positive news for the Third Street Promenade in Santa Monica, which has faced several closures lately. Mayor Caroline Trosis shared with the California Post that the entertainment zone initiative launched in the summer of 2025 has been successful, particularly with its allowance for outdoor alcohol consumption. “We’re experimenting with what works and what […]
Santa Monica official involved in Promenade efforts takes wife’s life in suspected murder-suicide
A nonprofit executive involved in enhancing downtown Santa Monica’s business landscape was discovered dead alongside his wife, with authorities viewing it as a potential murder-suicide, according to law enforcement. Jeremy Ferguson, who served as the operations manager for Downtown Santa Monica, was found with gunshot wounds on Tuesday morning. His wife, Mandy Zelinka, was also […]
Occupancy map of Third Street Promenade shows all store closures
A product designer from Santa Monica is bringing to light some numbers that many residents have sensed for a while. About 30% of the shops on Third Street Promenade are currently unoccupied. An interactive map has been created to show the occupancy rates in the area, but the findings aren’t encouraging. With a vacancy rate […]
Inside Santa Monica’s $3 million strategy to revitalize the struggling Third Street Promenade
Revival Plans for Santa Monica Mall A city in Southern California has announced ambitious plans to revitalize a struggling mall, aiming to transform it into a bustling shopping destination resembling a mini Bourbon Street. Recently, Santa Monica city officials decided to lift some restrictions on alcohol permits at Santa Monica Place, an outdoor shopping center […]
Exploring the empty spaces at Santa Monica’s 3rd Street Promenade
Vacancy Issues on Santa Monica’s Third Street Promenade While Third Street Promenade and Santa Monica Place are recognized as prime shopping destinations in the U.S., their current state tells a different story. The once-bustling areas are now marked by numerous empty storefronts. The Promenade is reportedly facing a 25% vacancy rate, though many visitors, like […]