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Caitlin Clark helps deliver historic TV ratings in final game of rookie season

The much-hyped Caitlin Clark effect dealt its final blow in 2024. Wednesday night's Game 2 of the first round of the playoffs between the Fever and the Sun drew 2.5 million viewers, making it the most-watched WNBA game broadcast exclusively on cable, ESPN announced. This is the latest data point for a game featuring Clark […]

Caitlin Clark’s eye-popping effect on WNBA attendance, TV ratings

We all know that Caitlin Clark has had a huge impact on WNBA viewership this season, but the numbers written out are worth noting. With the WNBA regular season now over and the playoffs starting Sunday, the numbers are out on how many viewers she drew both on television and in the arena. Fox executive […]