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Cracker Barrel removes pride page from its website during rebranding issues

Cracker Barrel removes pride page from its website during rebranding issues

Cracker Barrel has quietly removed its Pride page from its website following backlash from consumers regarding its rebranding initiatives. The link that previously led to the Pride page now redirects to a “Cultural and Attribution” section. “At Cracker Barrel, welcoming everyone is fundamental to who we are. By taking care of each other, we can […]

DEI Cornered Crackers After Misguided Woke Rebranding

DEI Cornered Crackers After Misguided Woke Rebranding

Julie Felss Masino, the CEO of Cracker Barrel, is navigating some pretty turbulent waters. Alongside Alyssa Gordon Heiner Shade, they’ve both faced significant backlash, costing their businesses hundreds of millions. The root of this controversy? They’ve opted for using three names, which, honestly, may not be the best decision. It kind of evokes thoughts of […]

The reasons behind Cracker Barrel’s failed rebranding were unavoidable.

The reasons behind Cracker Barrel's failed rebranding were unavoidable.

Cracker Barrel’s Transformation and Its Controversy Have you heard what’s happening with Cracker Barrel lately? The restaurant chain, under the leadership of CEO Julie Fels Masino, seems to be quite ambitious, even naming its new approach “even more.” Honestly, it comes across as a bit vague and perhaps even overwhelming. All the choices being made […]

Cracker Barrel gives in to backlash over rebranding

Cracker Barrel gives in to backlash over rebranding

Cracker Barrel Responds to Online Backlash Over Rebranding After facing a week of significant online criticism regarding its rebranding strategy, Cracker Barrel has decided to revert to its original logo. This came after they had introduced a new, streamlined text-only design that eliminated the beloved “old timer” character. In a statement to Fox Business, the […]

Food critic supports Cracker Barrel’s rebranding amid social criticism

Food critic supports Cracker Barrel's rebranding amid social criticism

Cracker Barrel Faces Backlash Over Rebranding Efforts Boston Globe food critic Devra recently spoke out in defense of Cracker Barrel’s rebranding, jokingly referring to critics as having “brain biscuits.” She highlighted the somewhat absurd nature of the controversy around the Tennessee-based restaurant chain’s new logo, suggesting that it might be good for children to be […]

User asserts Cracker Barrel has made the peg game more progressive in its rebranding

User asserts Cracker Barrel has made the peg game more progressive in its rebranding

Cracker Barrel Adjusts Language in Classic Table Peg Game Cracker Barrel has recently altered the wording in its popular tabletop peg game, a staple at their restaurants. This change seems to be part of a broader rebranding effort, reminiscent of their logo update, but reactions have been mixed. For many, the spirit of the game, […]

Cracker Barrel replies with a subtle message following criticism of its rebranding

Cracker Barrel replies with a subtle message following criticism of its rebranding

Cracker Barrel Faces Backlash Over Logo Change Cracker Barrel is hoping to move on after facing significant criticism regarding its recent rebranding, which involved changes to its iconic logos. Customers were quick to voice their dissatisfaction when they observed a change in the recognizable logo. The company not only altered the logo but also removed […]