Selena Gomez’s Rare Beauty launches scratch-and-sniff advertisements in New York City
Scratch and Sniff Ads for Selena Gomez’s New Fragrance in Manhattan There’s an unusual aroma wafting through the streets of Manhattan, and no, it’s not just the typical summer trash smell. Three scratch-and-sniff billboards have been set up, promoting Selena Gomez’s latest fragrance launch, the first from her hugely popular cosmetics brand. When people interact […]
France is selling scratch-and-sniff baguette stamps — but local bakers are causing a stink
Are these stamps toast? France has released a scratch-and-sniff stamp featuring a baguette, but bakers complain that the stamp doesn’t adequately capture the yeasty smell of freshly baked bread. “You just rub the stamp like this with your fingernail,” postal worker Clarice Briend said. today“It smells like bread, baguettes.” But Jeanne Barélet, manager of Léonie […]