DJ Khaled teams up with celebrities to support nicotine pouch company Sesh as it seeks to rival Zyn.

Expansion of Celebrity Investment in Nicotine Pouches With nicotine pouches gaining traction, some American companies—especially in tech—are distributing them to employees as productivity boosters. A startup, Seshu, is now broadening its celebrity investor base in hopes of aligning with a major industry player like Zyn. Seshu, branding itself as one of the few pouch producers […]