Victoria’s Secret shares rise as the brand embraces sexiness and sees sales growth following a failed effort to adopt progressive views.
Victoria’s Secret’s recent return to its sexy advertising style has significantly boosted sales and stock prices on Tuesday. This shift contrasts starkly with the profit decline following the company’s earlier campaign, dubbed Awakening Destiny. By Tuesday afternoon, the stock had climbed by 48% following a robust earnings report. The 49-year-old brand announced a 15% sales […]