Coca-Cola sales are rising, and ‘shrinkflation’ is the clever tactic fueling continued purchases.

Coca-Cola continues to enjoy a growing fanbase, even as the volumes of its products shrink. This past Tuesday, the company announced a sales increase for the first quarter, bringing in $12.5 billion over three months, which, rather impressively, lifted its stock by 5%. This is notable given the rising costs of packing materials like cans […]
Cheesecake Factory faces claims of ‘shrinkflation’ as patrons observe smaller portions

Cheesecake Factory Faces Accusations of Shrinking Portion Sizes One of the most popular restaurant chains in America is under fire from some of its devoted customers. The Cheesecake Factory, known for its extensive menu with over 250 dishes and more than 200 locations nationwide, is facing claims that they are downsizing their portions. This issue, […]
Doritos, Ruffles, Lay’s bags to get bigger in temporary fix to reverse ‘shrinkflation’

PepsiCo is trying to win back customers turned off by “shrinkflation” with a special promotion offering more potato chips in bags from Lay's, Doritos, Tostitos and Raffles. company told CNN Tostitos and Ruffles 'bonus' bags contain 20% more chips for the same price as a standard bag in some stores. PepsiCo, the country's largest maker […]
Democrats accuse food, beverage companies of ‘profiteering’ through ‘shrinkflation’

Two Democratic members of Congress sent a letter to some of the nation's largest food and beverage companies, saying their companies are “compromising their profits” through “shrinkflation” (reducing the size of products while keeping prices the same or raising them) and “tax evasion.” “They are profiteering,” he said. Sen. Elizabeth Warren (D-Mass.) and Rep. Madeline […]
Health care ‘shrinkflation’ hitting Americans with higher costs, longer wait times

Americans are suffering from health care “shrinkflation,” including longer wait times and shorter doctor visits, even as they pay more for care, Axios reported on Tuesday. “The United States spends more on health care than almost any other country, yet patients are getting less and less in return and enduring longer wait times with less […]
Empty Funyuns bag goes viral amid shrinkflation epidemic

Shrinkflation is officially out of control. Americans seem to have become accustomed to paying more to get their favorite foods and drinks at a lower price, with higher prices becoming the new normal. But one Fanuns fan couldn’t help but panic after finding a single onion-flavoured round chip in a bag of their favourite tasty […]