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Nike shares plunge after sneaker giant warns sales could fall by double digits

Nike's shares plummeted on Friday. Investors were wary of new CEO Elliott Hill's turnaround plan after the struggling sneaker giant warned that sales could plummet in double digits. On Thursday, the company reported a 9% decline in sales during all Crusia holiday quarters, including a 17% slump in quarterly sales in China, predicting a sharper […]

Nike CEO says sneaker giant ‘lost its obsession with sport’

Nike's earnings on Thursday beat modest expectations, sending the stock briefly higher, but the company quickly dashed investor expectations, with the stock plummeting as executives predicted a double-digit decline in third-quarter sales. fell. Nike's new chief executive, Elliott Hill, warned of short-term pain as the struggling sportswear retailer tries to revive sluggish demand for its […]

Sneaker thieves busted for stealing $312K in Air Jordans from parked train

They quickly learned the pain of losing a leg. Three men are accused of stealing Air Jordan sneakers worth $311,000 from a train parked in a California ghost town. This brazen robbery was derailed by a GPS tracking device attached to the stolen goods. Brian Quintero Echarrabia, 18, Bernardo Romero Quintero, 34, and Olegario Flores, […]

‘Every brand is making their shoes look like HOKA’, the new It sneaker

Walk down the streets of New York and you'll see HOKA on the feet of stylish people. Once made for running on the pavement, these running shoes are now made for the pavement, with their chunky soles, dynamic mesh, and bright colors. Street style stapletrendy meeting room accessories and everything in between. The evidence is […]

Adidas pulls Bella Hadid sneaker ads after Israel backlash

Adidas announced Friday that it will “revise” an advertising campaign for its vintage shoes featuring Palestinian-American model Bella Hadid to commemorate the 1972 Munich Olympics, the historic site of the Israeli genocide. The German sneaker giant partnered with Hadid to promote its classic SL72 shoe, which was first released at the Munich Olympics, where Palestinian […]

Adidas names Bella Hadid the face of Munich 1972 Olympic sneaker relaunch

Adidas has drawn outrage for re-releasing a retro sneaker from the 1972 Olympics and using anti-Israel supermodel Bella Hadid to market it, the same year that 11 Israeli athletes and coaches were killed by Palestinian terrorists at the Munich Olympics. Hadid, Half Palestinian Her paternal grandmother and sister Gigi have faced criticism for their support […]

Spray-on sneaker created by a robot in 6 minutes will make history at 2024 Olympics

Helen Obiri Kenyan long distance runner The two-time Olympic silver medalist will be making history with the shoes at the 2024 Paris Olympics. Obiri will be wearing new sneakers from sportswear manufacturer On, but they’re far from your typical sneaker. On’s Cloudboom Strike LS is a spray-on footwear. “LS” stands for LightSpray, the trademark name […]