Snoop Dogg Is Turning The Arizona Bowl Into Must-Watch Television With Historic Gin & Juice Sponsorship

What a glorious year it’s been for hip hop! Legendary rapper Snoop Dogg is once again expanding his empire, getting involved in the college football business (the bowl business to be exact) with an outright historic sponsorship that’s based off his 1993 hit single, “Gin & Juice” — a name that has also launched into […]
North Face faces heat over sponsorship of overnight LGBT camp where kids perform in drag, explore sexuality

The North Face is once again under scrutiny, this time over its sponsorship of non-heterosexual camps where children engage in sexual activities. This American sports clothing company is publicly traded along with Tom’s, Brooks, and Eno. major sponsor of Camp Brave Trailsa “fully accredited overnight summer camp specifically designed for LGBTQ teens ages 12 to […]
Sage Steele Praises UFC’s Dana White for Re-Signing with Bud Light Sponsorship
Former ESPN commentator Sage Steele praised UFC president Dana White for reinstating a sponsorship deal with the widely boycotted beer brand Bud Light, saying, “Everyone deserves a second chance.” I have a right to it.” With the double outrage of calling his customers unsophisticated and lowlife, and then hiring a transgender publicist to market his […]
Greg Abbott Tells Bands Boycotting SXSW Festival over US Army Sponsorship, ‘Don’t Come Back’ to Texas

Texas Gov. Greg Abbott (R) took a stand against dozens of bands who pulled out of this year’s SXSW festival in protest of sponsorship deals with the U.S. military. “Goodbye. Don’t come back,” Abbott wrote in a post to X on Tuesday. “We are proud of our military in Texas. If you don’t like that, […]
Anna Wintour’s Met Gala Lands Major Sponsorship from China’s TikTok

The annual Met Gala has added a new sponsor, China’s TikTok, which will have a big presence at this year’s Celebrity Ball. Vogue’s Anna Wintour announced Thursday that TikTok CEO Sho Zhi Chiu will be the “honorary chair” of this year’s event, which will be joined by celebrities including Bad Bunny, Jennifer Lopez, Chris Hemsworth […]
Alica Schmidt, track star dubbed ‘world’s sexiest athlete,’ says she turned down six-figure sponsorship deal

German track and field athlete Alika Schmidt, dubbed the “world’s sexiest athlete,” announced earlier this week that she has turned down big paychecks from famous sponsors. The 25-year-old runner told the OMR Podcast that he wasn’t completely interested in the sponsor who offered him a contract. Schmidt has more than 5 million followers on Instagram […]
‘World’s sexist athlete’ Alica Schmidt claims she turned down ‘six-figure’ sponsorship deal

The German track and field star, dubbed the “world’s sexiest athlete”, says she turned down big paychecks from “famous” sponsors despite earning little from competing. Arika Schmidt, 25, who has millions of followers on social media, said she recently turned down a sponsorship that would have paid her thousands of dollars because the company didn’t […]
Rickie Fowler dishes on Farmers, Rocket Mortgage sponsorship with a surprising split

Rickie Fowler raised some eyebrows at Sentry over the weekend, not because of his trademark Oklahoma State orange, but because his attire didn't include some of the big-name sponsors. Some speculated that Fowler's plain polo shirt hinted at a move to LIV Golf.But the former cowboy destroyed that concept In a recent interview with Adam […]