China Criticizes Swatch for ‘Slanted Eyes’ Advertisement
Swatch Apologizes for Controversial Ad in China On Saturday, Swatch, a Swiss watch company, created a stir with an advertisement featuring a model who used his fingers to pull back his eyes. Despite the model being Asian, many Chinese social media users found the ad offensive. The company addressed the situation via a post on […]
Swatch expresses regret for ‘slanted eye’ advertisement following criticism in China
Over the weekend, Swiss watchmaker Swatch issued an apology after pulling an advertisement that featured a pose described as having an “inclined eye”. The images from its Swatch Essentials collection faced backlash online in China, with many accusing the brand of echoing racist stereotypes regarding Asian eyes. As a result, Swatch’s shares dropped by 4% […]