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Confident, hopeful, understanding: How a retirement company tailored its image for Gen Z

Confident, hopeful, understanding: How a retirement company tailored its image for Gen Z

Revamping a 200-Year-Old Financial Brand What does it take for a 200-year-old financial institution to stay relevant to a generation that’s not even thinking about retirement? This was the challenge faced by Conran Design Group when they embarked on transforming the pension and superannuation company, Standard Life. Recently gaining recognition as a master brand under […]

Giants dismiss speculation about Jaxson Dart’s tailored running plays

Giants dismiss speculation about Jaxson Dart's tailored running plays

Giants’ Offensive Strategy Under Scrutiny Conspiracy theorists may want to swap their tinfoil hats for beanies this winter. Tim Kelly, the interim offensive coordinator for the Giants, addressed speculation regarding quarterback Jackson Dart’s fewer designed runs. He firmly stated that this isn’t an attempt to limit Dart’s game since returning from a concussion, implying that […]