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Rare, stone-carved toy found by archaeologists in Iceland dating back to the Viking Age

An archaeological dig in Iceland has uncovered a rare Viking Age toy, and although researchers know what period it dates to, there's still debate over which animal the figurine represents. Archaeological research has been taking place in the Fjörður town of Seyðisfjörður since 2020, excavation director Ragnheidur Traustadóttir told Fox News Digital. Many artifacts were […]

Lego bucks toy industry woes, turning in 13% sales increase

While the rest of the toy industry struggles to break even, Lego continues to break sales records. The Danish toy block maker, which has a passionate following among adults and children, said on Wednesday that sales and operating profit for the first half of 2024 had reached record highs. Revenue rose 13% to $4.6 billion […]

Inventor of Rubik’s Cube turns 80 — 50 years of world’s most popular puzzle toy

Fifty years ago, sitting in his mother’s apartment in Budapest, Hungary, a young professor named Ernő Rubik finally completed a prototype for the “Magic Cube.” Rubik, an interior design teacher, was fascinated by geometry but his attempts to create a robust 3D structure with movable, interchangeable layers were unsuccessful. But after months of perseverance, Rubik […]

Millennials, Gen-Xers Now Bigger Toy Consumers Than Preschoolers In New Trend

For the first time, a new study shows that demand for toys from enthusiasts over the age of 18, specifically millennials and Gen-Xers, has surpassed that of preschoolers, generating $1.5 billion in sales from January to April, according to a new study. Popular online toy influencer Dan Larson told The New York Post when asked […]

Grown-ups surpass preschoolers as the biggest toy consumers

Jay Glatfelter spends about $4,800 a year on toys: $2,400 for himself and another $2,400 on birthday and Christmas gifts for his two sons, ages 6 and 10. A 39-year-old tech salesperson who moonlights as a toy influencer Geek.Dad.Lifeare part of a burgeoning group of adults spending big bucks to collect action figures, trading cards […]