Bud Light Boycott Cost Tranheuser-Busch $1.4 Billion
Trannhauser-Busch claimed it had record revenues in 2023, but a boycott after Bud Light signed cross-dresser Dylan Mulvaney as a sponsor meant that its “full growth potential” in the U.S. was cut short. He admitted that he was “restricted.” That’s right, it’s “constrained” by $1.4 billion. more: In North America, organic revenue, considered the best […]