After year of woke disasters, Ubisoft reportedly seeking a buyout from Chinese shareholders
Canadian video game developer Ubisoft is reportedly seeking a buyout from a minority shareholder to avoid a hostile takeover, according to internal sources. Report by Reuters It cited “two people familiar with the matter” who requested anonymity to provide details. The Guilmo family, Ubisoft's founder and largest shareholder (15%), is said to be in talks […]
Ubisoft admits black samurai is mostly ‘works of fiction’
Ubisoft’s Assassin’s Creed: Shadows has caused a huge uproar in Japan due to creative licensing and historical inaccuracies. The game focuses on a highly exaggerated portrayal of Yasuke, an alleged black samurai from the mid-1500s. Ubisoft has transformed a vague tale of a Japanese “black slave” into a fearless, heroic samurai. As expected, Japanese gamers […]
Ubisoft exec. pushes gamers to accept subscription models
An executive at popular video game publisher Ubisoft Entertainment said consumers need to get used to not owning video games in order to move the market toward a focus on subscription-based access. Philip Tremblay, director of subscriptions at Ubisoft. gaming industry About the rebranding of the company's subscription platform. Tremblay said the revamp was due […]