Communicate risks of not getting Covid vaccine to boost uptake, study suggests | Vaccines and immunisation

Policymakers who want to encourage uptake of COVID-19 vaccines should focus on communicating the risks of not getting vaccinated, a study suggests. The Chinese researchers say they found this approach, known as a loss-framing strategy, to be more persuasive in encouraging people to get vaccinated than focusing on benefits to individuals or others. According to […]