Major advertising firm WPP unveils a large amount of private client information while contesting a lawsuit from a former employee.
WPP Exposes Confidential Client Data in Legal Battle WPP, a major player in the advertising world, has unveiled a surprising amount of apparently private customer data. This move seems aimed at defending itself against claims of operating a self-serving kickback system, as outlined in legal filings. The London-based agency produced a 35-page report that details […]
Mastercard awards a US$180m global media contract to WPP Media
MasterCard Appoints WPP Media as Its New Global Media Agency MasterCard has chosen WPP Media to lead its media strategy, plans, and purchases in over 70 countries, marking the end of its decade-long partnership with Carat. This change was reported by Marketing-Interactive. WPP Media will serve as the global media agency for MasterCard, managing strategy […]
CEO of WPP falls victim to deepfake scam
WPP’s CEO became the victim of an elaborate deepfake scam in which his boss’ voice was cloned to solicit money and personal information from employees. Mark Read, CEO of WPP, a London-based communications and advertising company whose clients include Dell, Wendy’s, Victoria’s Secret and Coca-Cola, has a WhatsApp account that appears to be his own. […]