XX-XY creates NIL program for female-only sports advocates
A clothing company has created a first-of-its-kind Name, Image, Likeness program to support female athletes who oppose male participation in women's sports. XX-XY Athletics, the apparel brand that has taken a staunch stand against men who identify as women playing in women's sports, has launched the “GXME CHXNGERs” NIL program, partnering with female athletes who […]
‘Will You Just Do It?’ Athletic Brand XX-XY Calls on Nike to Protect Women’s Sports from Trans Athletes in Powerful Ad
Sportswear company XX-XY Athletics has published an ad urging sportswear giant Nike to support women and oppose men's participation in women's sports. XX-XY Athleticswhich manufactures and sells sportswear for men and women, begins its message to Nike with a group of young women saying, “Dear Nike.” The ad continues with the girl asking, “Why won't […]