Taylor Swift announced her new album at the 2024 Grammy Awards on Sunday night.
Swift will release ‘The Tortured Poets Division’ on April 19th.
The singer-songwriter announced the news after winning the Grammy Award for Best Pop Vocal Album for “Midnights.”
“This is my 13th Grammy Award. This is a lucky number for me,” she told the audience. “I don’t know if I’ve ever said that.” She explained that she wanted to celebrate by “telling you a secret that I’ve kept from you for the past two years.”
Taylor Swift’s Grammy plans: No Travis Kelce, no performance
Taylor Swift won the Grammy Award for Best Pop Vocal Album. (Getty Images)
Swift appeared without NFL star Travis Kelce at Sunday’s awards ceremony. The Kansas City Chiefs tight end is preparing to face the San Francisco 49ers in Super Bowl III on February 11th.
The singer is planning to travel to Las Vegas for the Super Bowl, Fox News Digital has revealed. The global pop star is also planning how she will spend her time in Nevada, sources said.
Travis Kelce celebrates with Taylor Swift after winning the AFC Championship Game on January 28, 2024. (Patrick Smith/Getty Images)
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Ahead of the awards ceremony, Swift changed her Instagram profile photo to a black and white version, potentially giving fans a hint of what’s to come. The “Midnight” singer is known for handing out “Easter eggs” that hint at things to come for fans to decipher.
“When I was 15 years old and creating my first album, I decided to use capital letters to encode lyrics that contained hidden messages,” Swift previously told The Washington Post. “That was the beginning, and since then my fans and I have progressed to color coding, numerology, word searches, elaborate clues, and Easter eggs.”
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Taylor Swift’s new album is scheduled to be released on April 19, 2024. (Fraser Harrison/Getty Images)
The singer is known as a “mastermind” and has even written a song using the word. “If I fail to plan, I’m going to fail/Strategy sets the stage for the story,” Swift sings in the hit song from her latest album, which was nominated for six Grammys this year.
“I think the best messages are the cryptic ones,” Swift told Entertainment Weekly. “Easter eggs can be left on clothing or jewelry. This is one of my favorite ways to do this, because wearing something that foreshadows something else. Usually people don’t spot this right away, but they probably know you’re sending a message.”
“They’ll figure it out eventually. The history of my career is full of examples like this.”
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Taylor Swift performs on stage during “The Elas Tour” in May. (Getty Images)
Swift is scheduled to return on February 7th for her “The Eras Tour” in Tokyo.
According to Pollstar, “The Elas Tour” is the first tour to cross the $1 billion threshold. Swift’s tour brings in an additional $200 million in merchandise sales, and ‘Taylor Swift: The Else Tour’ brings in approximately $250 million in revenue for singer-songwriter Taylor Swift, more than any other concert film. It recorded the highest box office revenue.
