Reports say Super Bowl LVIII drew the largest female audience in history, likely thanks to the Taylor Swift effect.
On Monday, the NFL had this to say about the game: averaged The CBS platform had 123.4 million viewers, an all-time high and 7% more viewers than the 115.1 million viewers who watched last year’s Super Bowl. new york post.
Analysts say several factors drew the large crowds, including the extra innings and the fact that both the Chiefs and 49ers were popular teams with notable backstories.
But another major factor was the attendance of mega-pop star Taylor Swift.
Travis No. 87 of the Kansas City Chiefs after defeating the San Francisco 49ers in overtime in Super Bowl III at Allegiant Stadium in Las Vegas, Nevada on February 11, 2024. Kelsey and Taylor Swift embrace. (Ezra Shaw/Getty Images)
Swift started a whirlwind romance with Kansas City Chiefs star Travis Kelce and became the toast of the NFL.
Perhaps thanks to the “Swift Effect,” the game attracted 58.8 million female viewers, the most female viewers ever. This is an increase of 9% from last year.
Last weekend’s Super Bowl audience was 47.5 percent women. The previous highest was 47.1% at the 2015 Super Bowl.
This year’s audience was also young.
After the game between the San Francisco 49ers and Kansas City Chiefs in the 58th NFL Super Bowl, Kansas City Chiefs No. 87 Travis Kelce and Taylor Swift pose with Kansas City Chiefs No. 12 Mecole Hardman Jr. Look and react. February 11, 2024 at Allegiant Stadium in Las Vegas, Nevada. (Michael Owens/Getty Images)
“The number of viewers for the demo from 12th to 17th was 15.4 million, an increase of 6% from last year, and the number of viewers for the demo from 18th to 34th was 23 million, an increase of 10% from last year.” . post Added.
The NFL exercised restraint during key games, showing Swift several times for just 54 seconds. Nevertheless, her presence at the games clearly drew a large crowd of young people.
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