A new ad featuring an AI-generated Taylor Swift offering a giveaway of high-end cookware isn't real.
Le Creuset ads appeared on social media this month, featuring Swift's likeness and a fake version of her voice, and featured images of the company's cookware to promote a giveaway, according to multiple news outlets. It is said that
“Hey, everyone, this is Taylor Swift,” the voice said, according to NBC News. “Due to a packaging error, we are unable to sell 3,000 Le Creuset cookware sets, so we are giving them away for free to our loyal fans.”
A spokesperson for Facebook's parent company Meta confirmed to Fox News Digital that the ad had been removed from the platform.
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Taylor Swift's AI-generated likeness and voice were used in an unauthorized advertisement for cookware company Le Creuset. (Lionel Hahn/Getty Images)
Le Creuset confirmed in a statement to Fox News Digital that neither it nor Swift was involved in the advertising.
“Le Creuset has no involvement with Taylor Swift regarding consumer giveaways. All authorized Le Creuset giveaways and promotions come from official Le Creuset social accounts. Consumers should always check Le Creuset's official social accounts and website before clicking on any suspicious advertisements.”
A representative for Swift did not immediately respond to Fox News Digital's request for comment.
AI expert Marva Baylor said that whoever created the ads “may be using AI, but allowing them to run ads for which they don't have contractual approval rights could harm their reputations and consumers. It was a human being who made the choice to put their royalties and jobs at risk.” In the world of business and branding, “entertainment'' or “fun'' is not the same thing. Marketing agencies and professionals are most often aware of these requirements. ”
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In a statement to FOX News Digital, Le Creuset confirmed that neither they nor Swift were involved in any kind of promotion or giveaway. (Gareth Cattermole)
She further added, “With the age of AI, artificial intelligence, the barrier to entry to content creation and dissemination is no longer limited to professionals. Free tools to create professional images and campaigns can be launched in minutes and can be used worldwide. Reaching millions of viewers, 'memes' dramatically change the culture that creates an entertainment context when content is used to represent a brand or business without legal consent. ”
Baylor says that with available tools and their rapid evolution, “the rate at which content is created and consumed is estimated at 4,000 to 10,000 ads per day. Our attention spans are 8 seconds. With an attention span shorter than that of a goldfish, we leverage AI to understand preferences and enhance personalization. [There is] They might create fake reviews to show interest or create visuals showing fictitious product usage. The promise of happiness and beauty tied to big deals and quick button presses may disappoint consumers. ”
Swift is just the latest celebrity to have her likeness used in an AI-generated ad without her permission.
Robin Williams' daughter, Tom Hanks and Keira Knightley join stars fighting against AI
Last year, actor Tom Hanks warned fans on social media that advertisements using his name and likeness were fraudulent.
“A video has been published promoting an AI version of my dental treatment plan. I have nothing to do with it,” he wrote while signing the Instagram post.
Actress Scarlett Johansson files a lawsuit against an AI image generation app called “Lisa AI: 90s Yearbook & Avatar,'' alleging that her voice and likeness were featured in advertisements posted on X (formerly Twitter). It was planned.
Johansson's lawyer told Variety: “We do not take these matters lightly. As is our normal course of action in situations like this, we will pursue all legal remedies available to us to address them.”
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Tom Hanks and Scarlett Johansson have spoken out about the unauthorized use of their likenesses in AI-generated ads. (Getty Images)
The ad, which ran on Oct. 28 but is believed to no longer be released, features footage of Johansson shot behind the scenes of “Black Widow,” in which she says, “What's going on? It's Scarlett, I'd like you to come with me…'' before a graphic covers her mouth and an AI-generated image resembling her appears on the screen.
At the bottom of the ad was fine print that read, “Image generated by Lisa AI. Not affiliated with this person.”
Celebrities, or anyone whose likeness or voice is used without permission, may face legal action in the future.
The No-Fake Act was released in October as a discussion draft by a bipartisan group of senators, according to Bloomberg Law.
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It would establish a federal right to control one's own image and voice (also known as the right of publicity), allow individuals to control their digital replicas, and that protection would last 70 years after death.
Penalties include a $5,000 fine for each violation and economic damages that can be proven in court.
