Taylor Swift has helped funnel big bucks to the NFL, with a recent survey showing 16% of U.S. shoppers would be more likely to spend cash on a football for Super Bowl LII because of the pop star. He admits that he has started spending a lot of money.
That number is about 53 million Americans, out of 333.3 million Americans, since Swift and Kansas City Chiefs tight end Travis Kelce first went public with their romantic relationship, according to the latest Census data. means that they spent money on sports.
Most paid cash to buy jerseys and memorabilia, or subscribed to streaming services to watch NFL games, one source said. Learn about credit card spending Online financial company LendingTree announced on Monday.
LendingTree reports that Gen Z is the most likely to say that Swift has influenced their football-related card charges, with 39% of 11-26-year-olds in this age group saying they’ve heard from the Elas Tour star. He admitted that he was forced to use the card. Purchasing soccer.
It was not immediately clear whether the jersey and memorabilia spending included merchandise featuring the number 87, but the number was spotted in footage shared on social media by Swift’s girlfriend Kelsea, the pop star’s girlfriend. She has become a hot topic again after telling her “I love you.” Media after the Chiefs defeated the Ravens in the AFC Championship Game.
Sales of Kelce’s merchandise have reportedly increased by 400 since Swift, 34, first appeared in the Arrowhead Stadium box in September and her boyfriend’s jersey was among the top five selling jerseys in the NFL. % sharp increase.
Sports marketing experts also estimate that the Swift-Kelce era could mean the 34-year-old tight end’s off-field earnings could be as much as $10 million.
Swift will also have an impact on the Super Bowl crowd. The Chiefs’ AFC Championship win (their fourth in five years) means the “Blank Space” singer could be in Las Vegas to watch Kelce take on the San Francisco 49ers.
In fact, according to LendingTree, people with six-figure annual incomes are significantly more likely to say they’re interested in the Super Bowl because of Swift than any other income group, with Americans earning more than $100,000 It was found that 21% will pay attention to the Super Bowl. Big win thanks to Swift.
Of the 2,000 respondents, men were more interested in football and more likely to say Swift made the Super Bowl more exciting.
12% of female respondents said Swift influenced their NFL viewing time and will influence their ability to watch the Super Bowl this year, while 15% of men said the same, according to Lending. I found this out by inspecting the tree.
Besides tuning in to the Super Bowl to see the singer named Time magazine’s 2023 “Person of the Year,” 18% said they would root for the Chiefs because of Swift.
This number rises to 26% for Millennials and 31% for Gen Z, LendingTree reports.
Matt Schultz, chief credit analyst at LendingTree, said the numbers aren’t surprising.
“If there’s one thing people should have learned by now, it’s never be surprised by the enormity of Swift’s influence,” he said.
“Of course we’ve seen it in her records and concerts, but we’ve also seen it in movies, politics, and now soccer. She has absolute financial clout. Her grip on the American people will not last forever, but no one should bet that it will weaken anytime soon.
But Swift’s influence has already had a significant financial impact on the NFL, with its “brand value” reaching $331.5 million, Front Office Sports recently reported, based on data from Apex Marketing Group. It was reported by citing.
The data covers print, digital, radio, television, highlights and social media from September 24, when Swift appeared in his first Chiefs game, through January 22, the day after his district round appearance in Buffalo. The financial situation has been calculated with monitoring in mind. The amount will be determined based on the “scope and impact” of each occurrence, the report said.
