Taylor Swift has filed to trademark the term “TAYLOR-CON,” hinting that she plans to use it on a number of products including candles, kitchenware, jewelry, towels, hair accessories, and clothing.
The 34-year-old’s Nashville-based LLC, TAS Rights Management, submitted an application First filed with the U.S. Patent and Trademark Office on Tuesday TMZ reportedreported that the document could also hint at a future album name.
The latest trademark application is nearly identical to one filed by TAS Rights to claim “Midnights” in August 2022, just two months before Swift released an album promoting the same name.
Similar to the “Midnights” application, the “TAYLOR-CON” trademark application is intended to be applied to guitar picks, lunch boxes, coffee cups, even temporary tattoos and socks, as well as musical sound recordings and other forms of They are asking for their names to be published in digital media. .
It also requested that “TAYLOR-CON” be qualified to be used for “planning, organizing, conducting, and hosting social and recreational events.”
Swifties were excited by the news and, given the word “con” in the name, speculated that a multi-day conference about Swift was being planned.
Typically used in this way, “con” stands for “convention,” like other popular event names. For example, ComicCon for comic book enthusiasts. VidCon features some of the biggest Internet stars. BravoCon was designed for the TV network’s biggest fans, the loyal fans of Swift who are popular on social media.
One user excitedly posted, “I’ll be there,” while others quickly said they’d buy up all the tickets no matter the price.
“Please take my money,” wrote one hopeful TaylorCon attendee, while another said, “Well, my savings are gone.”
But with the 34-year-old songstress recently catapulting to global stardom, some are speculating that Swift may have taken the leap to trademark the name to prevent others from hosting TaylorCon. There are some too.
“It’s certainly possible that this filing is a response to that event,” says trademark attorney Josh Gerben. shared byHowever, he said, “In order to register the Taylor trademark, we must actually provide the services listed in the application.”
Fans went on to suggest that these “events” could be held at the Taylor Swift Education Center, which Swift donated $4 million to the Country Music Hall of Fame and Museum. This is the reported result.
The newspaper has contacted Swift’s publicist Tree Payne for comment.
If Swift sells products under the TAYLOR-CON brand, the “Cruel Summer” singer will have more autonomy over sales — her record label, run by Universal Music Group, comes under fire. It is different from the official online store “Store.TaylorSwift.com”. Customers told the Post they felt “cheated” by the site’s operations.
Store.TaylorSwift.com, run by the chronically mismanaged UMG, sells gifts, CDs, records, and even T-shirts and sweaters that boast images from albums featured on Swift’s record-breaking Elas tour. It’s on sale.
But according to Grace Green, a 32-year-old Swiftie from Arizona who shared a photo of her 1989 cardigan with the Post, “many of the items don’t arrive on time, are broken or tattered. “We are doing a lot of things,” he said. It arrived with the thread already frayed.
Green, who has been a fan since Swift’s debut album was released in 2006, told the Post that she ordered 22 items on the site last year, totaling $1,044.75, and that her splurge was “all in. It was a “desperate and insane attempt to get hold of someone”, he said. ”, pointing out that products across the site sell out quickly.
A wave of customer complaints affected the X account @TayMerchProbs, which has nearly 2,000 followers.That’s recently Public opinion poll results In Swift’s “Lover” snow globe, Retail price is $70.
Of those surveyed, 60% said they had not received it yet, and about 25% said it was broken or in tatters.
