Trump Team Outshines Democrats on Social Media

The social media presence of Alex Bruesewitz’s team and his company X Strategy is making notable waves, particularly on Instagram and TikTok, where they outperform official Democratic accounts.

In June, @TeamTrump racked up close to 200 million views, significantly surpassing @thedemocrats by attracting 176,810,900 views on TikTok alone, along with an additional 83,160,000 on Instagram Reels, according to data from Breitbart News.

For context, the official TikTok account for Democrats, @democrats, garnered only 64,112,700 views during the same month. This figure is still lower than what @TeamTrump achieved on TikTok, while @thedemocrats managed a mere 9,012,900 views via Instagram Reels.

Bruesewitz pointed out, “Our team is unmatched. President Trump is essentially the king of content. I’ve told him numerous times that he’s the top influencer globally, which makes our job much easier.”

He added, “Democrats lack both a solid message and a capable messenger, and they struggle to match our organic reach, especially since they don’t have the funding to rival us.”

Trump’s approach to social media during the 2024 campaign cycle has been aggressive. He frequently appeared on podcasts like Joe Rogan’s Experience and Theo Von Show, effectively bypassing traditional media gatekeepers and directly engaging younger audiences, especially young men.

After the elections last November, reports indicated that Democrats are investing $20 million to develop a “liberal” alternative to Joe Rogan.

Meanwhile, Bruesewitz and Team Trump are troubling Democrats online despite the latter’s substantial resources.

In June alone, Team Trump made significant strides on other platforms as well, amassing over 613,000 new followers on Instagram, 511,000 on TikTok, and 363,307 on Facebook.