A bill in the Tennessee General Assembly could ban the sale of cold beer in stores across the state in an effort to prevent drunk-driving accidents.
state senator paul rose and a member of parliament. Ron GantBoth Republicans advanced. SB2636“Prohibits beer licensees from selling refrigerated or cold beer in retail stores.”
The bill passed two votes in the state Senate and has been referred to a committee as of this writing.
Congressman Gantt said the new law will act as a deterrent for people who want to drink while driving.
“In many crashes, we see evidence of alcohol in the vehicle, in beer cans, in beer bottles. And we see alcohol on the side of the road on many roads. Across the state, in every county, we see evidence of alcohol. ‘You can see beer bottles and beer cans strewn across the highway,’ Gantt said. WREG Memphis.
as out kick According to the Tennessee Department of Transportation. 1 in 3 fatal accidents This is a condition caused by drunk driving. Additionally, one in seven of his crashes resulting in serious injuries were related to drunk driving, and half of all drunk driving-related car crashes resulted in fatalities.
Victims were primarily between the ages of 20 and 34, and 74% of those involved in drunk driving-related accidents were male.
But businesses such as grocery stores, gas stations and convenience stores are likely to be most affected, and they have expressed concerns about the bill’s passage.
Andy Ashby, co-owner of Memphis Made Brewing, said the bill “would be extremely detrimental to our breweries and the beer business in general.”
Perhaps it’s no surprise, but the temperature of beer at convenience and grocery stores has a huge impact on sales.
“There’s a saying in beer sales: ‘Cold is gold,'” Ashby added.
Another beer retailer said cold beer accounts for 90% of sales.
“We only have a handful of accounts that have our beer on warm shelves,” said Drew Barton, brewmaster at Memphis Made. “It’s going to have a huge impact. It’s huge. Package sales make up about 40% to 40% of our sales, and 90% of that is cold.”
Brewers said they will work with the Tennessee Brewers Association to develop a plan of action. Retailers say they do not condone drink-driving but want to find a legal way around proposed new laws that could have a major impact on sales.
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