Texas Tech Booster Challenges Big 12 Commissioner Over Game Scheduling

Cody Campbell, a notable booster for Texas Tech and the chairman of the regents committee, has recently clashed with Big 12 Commissioner Brett Yormark on social media regarding the potential rescheduling of Red Raiders football games to Friday nights next season.

This conflict might seem trivial to some, but Campbell has risen to prominence in the college sports realm. In a tweet, he emphasized that the game between Texas Tech and Houston should remain scheduled for Saturday, September 19th.

His strong stance is rooted in a belief that “Friday Night Lights” holds a sacred place in Texas high school football culture.

Citing his frustration, Campbell posted: “Friday night lights are sacred in the great state of Texas! @Big12Conference and @FOXSports are considering scheduling @TexasTechFB and @UHCougarFB on Friday night (October 18th). That’s totally ridiculous!! I know @brettyormark isn’t a native Texan, but he’s been here long enough to know better! Come on, dude!” Although the date mentioned should be September instead of October 18th.

In response to Campbell’s tweet, Yormark remarked that, “Cody Campbell isn’t running the Big 12.” He also explained that the league’s directors had endorsed a decision to allow some games to be played on Fridays to enhance viewer engagement, a move expected to boost television ratings.

“Friday night’s Big 12 football game drew 64% more than the conference’s average viewership in 2025,” Yormark noted, asserting that all schools share equal treatment in scheduling matters.

Despite Yormark’s justifications, Campbell kept pushing back. He tweeted about another recent decision that has sparked debate: the Big 12’s ban on tortilla-throwing celebrations during games at Jones AT&T Stadium, along with potential fines for continued violations.

“Apparently Brett didn’t get the memo. Everything is running through Lubbock!!,” Campbell tweeted, referencing a popular phrase from Texas Tech head coach Joey McGuire. He added humorously, “Should I bring some tortillas home?”

Speaking to ESPN, Campbell elaborated on his views of Yormark’s role, emphasizing that as commissioner, he is responsible to the league’s president and board, rather than holding absolute power.

Furthermore, Campbell expressed his concerns regarding changing the Texas Tech-Houston game schedule, remarking that such a change wouldn’t benefit the team, especially considering their upcoming game against Oregon State on September 12.

Always vocal about his opinions, Campbell has also championed the idea of unifying media rights in college sports, akin to professional leagues. Despite facing considerable pushback, he remains undeterred in pursuing these changes. Additionally, he was present at a March White House roundtable with former President Donald Trump discussing college sports.

A former offensive lineman for Texas Tech and co-founder of the Matador Club, Campbell has significantly contributed to transforming Texas Tech into a major contender in collegiate athletics.