(Nexstar) – We're still a few hours away from Super Bowl LIX, but the commercials set in the air during the action are already attracting attention.
Over 120 million viewers are expected to take part in Sunday's game, with businesses paying top dollar to make sure they're visible to millions of viewers.
Demand for the advertising space has been strong this year, according to Mark Evans, executive vice president of advertising sales at Fox Sports.
High demand appears to have pushed prices to the record, with some ad spots selling for a record $8 million and even selling for over $8 million for 30 seconds. Fox declined to comment on a particular price tag for 30 seconds. This may vary depending on placement and other factors. However, in a revenue call in November, CEO Lachlan Murdoch said the advertising space was sold out at “record-pricing.” Last year, the 30-second spot reached the reported $7 million.
Even the Secret Service reportedly participates in advertising action. CNN reported The agency will air recruitment ads during the Super Bowl.
Despite these large price tags, some companies released their ads well before the game began. Below are some of the most talked about this year's Super Bowl commercials.
vehicle
Rum
The car makers are mostly out of Super Bowl commercial games, but Lamb turned to actor Glenn Powell for Goldilock. You can watch fairy tale commercials here.
Entertainment
Disney
Unlike the ads like Ram's fairytale, Disney invites viewers to imagine the magical tales and charactersless world of the Super Bowl LIX commercial. See here. Featuring beloved animation features, a renowned franchise, award-winning shows, and live sports offerings via Disney Family Member ESPN, the first question of the commercial will remind you of these shows, movies and sports. You can see it on. Streaming service.
Beer
Budweiser
The beer brand once again relies on its beloved Clydesdale for its big-name ad spot. This year, an ambitious foal will make a “first delivery.” You can click before the Super Bowl to see the ad here.
Michelob Ultra
Another brand under Anheuser-Busch Umbrella has commercially slammed Willem Dafoe and Catherine O'hara. The beloved actor will play pickle ball hustlers at this place. You may be familiar with the sport that wipes out the country, but Dafoe told The Associated Press that he is new to “this phenomenon of this pickle ball” up to this job. You can see “Super Hustle” here.
Stella Artois
David Beckham has been Stella Artois' face for a long time, but at least according to the ads, someone else might have his face. The teaser features what Beckham learned from his parents (not his actual parents). You will have to wait until Super Bowl Sunday to meet the other Davids, but you can see the teaser now Click here.
Bad Light
Stick to the beer commercial and comedian Shane Gillis, singer Post Malone and Hall of Fame quarterback Payton Manning can be “dead dead tycoons.” We can't launch Bad Light in your kitchen (spoiler alert), but we can direct you to ads, here.
Coors Light
OK, another beer commercial won't hurt, right? play Gaps and temporary name changes in that promotionCoors Light uses the Super Bowl ad spot to highlight how viewers will feel on Monday after the big game. Please see here.
food
Hermann's
When Meg Ryan and Billy Crystal starred in “Harry Met Surrey” in 1989, they didn't think it was Hermann mayonnaise that would reunite them in 2025. The deli is back to haunt (or maybe highlighted). you can Check out that commercial here – But if you're public, make sure you're wearing headphones first.
Hagen Daz
“Fast and Furious” fans will be able to enjoy the Häagen-Dazs Super Bowl commercial featuring Vin Diesel, Michelle Rodriguez and Ludacris. You can see “not that fast” ads here.
Otaku
Rainbow Candy films the big game with a new Orleans-inspired ad featuring singer Shaboozey, famous for his chart-top song “A Bar Song (Tipsy).” It's not the song that Shaboosie plays during the commercial. Instead, he sings a bit of “What a Wonderful World” by Louis Armstrong, a native of New Orleans. You can see the ads here.
Ritz
Two of the saltiest actors you may know, Aubrey Plaza and Michael Shannon, enjoying a buttery, salty litz cracker at a salty club in a salty flat in Utah, followed by a salty savory savory savory It appears to be breaking the mold. They were joined by seemingly unstable music artist Bad Bunny for the Ritz Super Bowl commercial, See here.
Oikos yogurt
Miles Garrett and the Cleveland Browns (the team he has since requested to trade) may have missed out on this year's big game, but he didn't miss the chance to appear in the commercial. He has joined the actor Junho Temple, famous for her role in “Ted Lasso” in the Oikos yogurt ad you can see. here.
Taco Bell
In another obvious teaser, rapper Doja Cat photobombs Taco Bell's drive-through camera, but scoos quickly. According to the ad, the Full Super Bowl commercial will feature actual photos of the actual Taco Bell Bell drive-through camera. If you've been recently, you may want to join the game on Sunday. Until then, you can catch the teaser released by Taco Bell on the video players below.
Little Caesar
The “pizza pizza” chain tapped the actor Eugene Levy, or more appropriately, his brows. When you see the ads, you may even catch a cameo by his daughter Sarah Levi, See here.
Pringles
They are not Eugene Levy's eyebrows, but they have some facial hair on This commercial From Pringles. Among them, actor Adam Brody is a number of famous members of actor Nick Offerman, Kansas City Chief, director Andy Reed, James Harden of La Clippers, and Mr. Potato Head. He calls for a mustache and is blown away by an empty Pringles can. There are few parties.
Totinos Pizza Rolls
I know them from the “Detroits” and “I think you should leave,” but now I recognize Sam Richardson and Tim Robinson from the Pizza Rolls Hold Alien Dies Super Bowl Commercial I will. You can see that strange moment here.
Technology
Uber eats
While we still don't look like we have a full commercial, Uber Eats dropped a 30-second clip worthy of confidence that it will be a hot topic ad. In it, Martha Stewart and Charli XCX take on a new social media trend of “We listen and not judge.” You can see the ads here And then he becomes that viral judge.
Meta
The trio of Chris Pratt, Chris Hemsworth and Kris Jenner help out ads for Ray-Ban Meta AI-powered glasses, and they all wear the glasses they were told. Pratt observes the current iconic duct tape banana that Hemsworth eats afterwards, and ultimately encourages scribbles from Jenner. You can see the ads whether you're wearing glasses equipped with Ray-Ban Meta AI. here.
Serious message
pigeon
The spot highlights the unreliable issues of the body for young girls, with young girls running down the sidewalk appearing in the “Born To Run” version. You can see it here.
The basics of fighting anti-Semitism
Snoop Dogg and Tom Brady appear in the ads, exchanging reasons why people hate each other to fight hate speech. This is the second year in which the Foundation for Combat Anti-Semitism, founded by New England Patriots owner Robert Kraft, runs Super Bowl ads. Please see here.
Hims & Hers
Telehealth from Hims & Hers Company highlights the obesity epidemic and says weight loss pills should be more affordable. You can see it here.
Novartis
Also running the first big game ads is Novartis, who tapped actors Wanda Sykes and Haley Steinfeld (who is working with Buffalo Bills quarterback Josh Allen) to find breast cancer. This commercial focuses on recognition. You can see the teaser here.
Pfizer
Featuring a boy prepared to knock out cancer, Pfizer will air a commercial highlighting efforts to fight for eight cancer breakthroughs by 2030. You can see the full ad here.
There are also non-existent ads that are attracting attention. State Farm has withdrawn from planned ads to focus on the devastating California wildfires. Another traditionally large category of the Super Bowl, the automaker sits it after a tough year, mainly in the sector. Only the Stellarantis Jeep and Lamb brands have appeared.
Dunkin secured his first ad spot after kickoff, but teases him for starring Ben, Casey Affleck and Jeremy Strong. Canned water company Liquid Death is first advertised with in-house ads. Duracell teased that the ad features “Duracell scientists” but did not provide other details.
The Associated Press contributed to this report.
