Despite LIV Golf Nashville and the PGA Tour’s final signature event taking place this week, Bryson DeChambeau’s U.S. Open victory remains the most talked-about golf news story.
Twenty-four hours after DeChambeau’s win, Google searches for him increased by 250 percent and he gained more than 150,000 new followers across all his social media platforms.
The Bryson DeChambeau effect is in full swing, but professional golfers are taking it in stride.
“I’m humbled by it all,” DeChambeau said ahead of the Nashville LIV event. “A year and a half ago, I never would have thought I’d be in this situation. I’m just hanging in there now. The support from everyone has been overwhelming. I’m so grateful.”
His YouTube channel now has 750,000 subscribers. Two days ago, DeChambeau Highlights of a historic victoryhas already garnered 614,000 views, 26,000 likes, and 3,515 comments.
On Twitter, where he has 410,240 followers, in recent days he posted photos of himself with Grant Holbert and San Francisco 49ers tight end George Kittle surrounding the trophy, with Kittle even getting to drink from it alongside DeChambeau.
His Instagram has also grown since his win, becoming his most popular social channel with 1.4 million followers.
He also posted a reel of his favorite shots within 24 hours of publishing it, which has already garnered 1.5 million views, 117,434 likes and 1,100 comments.
The video of him hitting an incredible three-foot bunker shot, which he called “the best moment of my life,” has garnered over four million views, 285,330 likes and nearly 3,000 comments.
He’s dominating the game from a different perspective, and fans seem to love it.
“It was a risk a year and a half ago, but I knew it was a way to get my voice out there and inspire younger generations,” he said.
DeChambeau put his own spin on it after seeing what fellow YouTube megastar Mr. Beast, who is now a multi-tasking entertainer on YouTube with more than 200 million followers, does on his own channel.
“I said, ‘Why can’t athletes do that? Why can’t they do that? He’s an inspiration to millions of people,'” DeChambeau said.
“We made our first video in 2021. It was a video of a week on tour and it got a million views. We went out and filmed it and put it on YouTube. There was no paid advertising, no media promotion or anything like that. It all just happened organically. People loved it.”
After watching the first video, DeChambeau saw how much of a change it could make to golf. His goal was to grow the game, and he found a way to do it.
“How can I consistently create great content that people want to watch and not only entertain them but let them see who I really am as a person,” DeChambeau said.
“These challenges are great because they keep me in a creative mindset and allow me to focus on golf. I continue to practice and work while I’m filming. My symbiotic relationship with YouTube allows me to perform at my best and give my best to my fans.”
That kind of growth isn’t uncommon on social media, but what DeChambeau has done is huge for golf content creators, who see what he’s doing and see how it’s possible.
Savannah Lee Richardson is a golf staff writer for SB Nation Playing Through. Follow us for more golf articles. Follow You can follow us on all major social platforms. You can also follow us on Twitter Follow Instagram: @savannah_leigh_sports
