The ‘Drinksgiving’ tradition gains popularity on Thanksgiving Eve

Thanksgiving’s Alternative Tradition: Drinkgiving

While many Americans look forward to Thanksgiving, a surprisingly popular tradition has emerged in recent years: “Drinkgiving.” This event, sometimes referred to as “Blackout Wednesday,” takes place on the night before Thanksgiving. It’s a time when people gather at bars, often to unwind before the holiday and catch up with old friends.

Data from 2024 indicates that Drinkgiving saw significant activity last year, with a notable increase in alcohol sales on Thanksgiving Eve. A report from Beer Board, a firm that analyzes alcohol sales data, revealed a staggering 39.6% rise in spirits sales compared to the previous year, with tequila taking the lead in popularity.

Other beverages also saw an uptick: packaged beer and cider sales climbed 18%, while wine sales rose by 28.7%. It seems that many are turning to drinks to ease the stress of the holiday season.

Vicki Parmelee, who runs Jumby Bay Island Grill in Jupiter, Florida, noted that this night has become known as the busiest bar night of the year. But what’s behind this trend? New York City-based psychotherapist Jonathan Alpert explained that the night often serves as a mix of nostalgia and emotional release. People return home and reconnect with friends, and for many, alcohol becomes a way to relax and feel connected before family gatherings.

“Reconnecting can reignite a sense of identity and belonging,” Alpert mentioned. However, he pointed out that using alcohol to access these feelings can sometimes be a shortcut that might not be ideal. He suggested that being mindful about drinking can prevent negative outcomes, particularly when family tensions can arise during the holidays.

He advised drinkers to think about how they want to feel the next day before indulging. Setting limits, eating beforehand, and balancing drinks with water can all help. When people focus more on connecting than on drinking, they often feel better by the end of the night.

But, it’s not just the pre-holiday drinking that raises eyebrows. Carol Lieberman, a psychiatrist in Beverly Hills, speculated that the anxiety surrounding political discussions at Thanksgiving can contribute to increased drinking. Many families worry about potential conflicts arising from differing political views, which can heighten stress levels.

Lieberman cautioned, however, against using alcohol as a remedy for such anxiety. Drinking may help temporarily, but it can also intensify conflicts, making it crucial to approach the festivities with care.