Modern Card Issuing: The Importance of Data Analytics

In the fiercely competitive card issuing landscape, just having slick apps and quick approvals isn’t enough anymore. The true edge lies with those publishers who can transform data into predictive insights and respond in real time.

The Issuer Platform plays a crucial role in managing important data flows, and issuers need to utilize this information to enhance customer lifetime value (CLTV), which is a vital measure of how profitable cardholders can be.

This is why robust analytics are seen as essential for top-tier card issuing platforms. Popular features include tools for consumer and transaction segmentation, performance dashboards, advanced forecasting, and fraud detection information. However, many publishers report that their platforms currently lack these features.

The report titled “Best in Class Modern Card Issuers: Why Data Analytics Features Distinguish Best in Class Platforms” from PYMNTS Intelligence and Visa DPS highlights how these platforms are shaping the future of card programs. It underscores that CLTV has emerged as a critical indicator of growth and profitability, indicating that many publishers are still falling short in this area.

Key Insights from the Playbook

• The analytical strategies that top publishers use to stay ahead.
• How CLTV redefines what success looks like in card programs.
• The type of analytics most banks rely on, and why it may not suffice.

The stakes are significant, and it’s evident that some have already taken the lead.

Check out the report to discover what sets today’s leaders apart from those who may lag behind in the future.

About the Report

The collaboration between PYMNTS Intelligence and Visa DPS in this report, titled “Best in Class Modern Card Issuers: Why Data Analytics Features Distinguish Best in Class Platforms,” is founded on data collected from a survey of 451 executives, particularly those in payment management roles at U.S.-based banks and non-bank card issuers. The playbook delves into the necessity for state-of-the-art analytics capabilities among card issuers and examines how these tools can foster growth and enhance customer value over time.