Looks like one little hippo deserves a big raise.
Thailand has just been named 2025's Destination of the Year by experts. travel + leisure He cited the country's “rich cultural heritage, dynamic culinary scene, and seamless blend of tradition and modern innovation.”
The top prize is awarded to one lucky country each year, following the unofficial rebranding of the Land of Smiles to the Land of Moo Deng.
The adorable pygmy hippopotamus that attracts adoring fans from all over the world to Sriracha's Khao Kheow Public Zoo has arguably raised the country's profile more than any other travel article or advertising campaign to date.
Jackie Gifford, editor-in-chief of Travel and Leisure magazine, said in a written statement: “We are delighted to have recognized Thailand as the destination of the year for 2025.”
“Whether visitors want to explore Bangkok's cutting-edge gourmet scene, relax on one of the country's 1,430 islands, or experience renowned hospitality at some of the world's best luxury hotels, Thailand is a destination for all types of travellers. It offers a unique adventure for everyone.”
This title marks Thailand's 10th spot in the annual honour, with previous years featuring greats such as Italy, Japan and Costa Rica.
Jenine Lee St. John, editor-in-chief of Travel and Leisure Southeast Asia, cited the “remarkable contrast” between the countries in which she has lived as one of the reasons for the award.
“Consider the fact that this predominantly Buddhist, largely traditional society recently legalized marijuana and same-sex marriage,” she wrote.
“Alternatively, Thailand is home to some of the world's best luxury hotels, many at breakneck prices, but the same warm hospitality and attention to detail can be found in even the most humble homes,” the expert points out. did.
And although Lee St. Paul is the entry point into Bangkok for many foreigners, John confesses that she didn't fit in right away.
But “once you understand” the city, she promised, “it's impossible not to fall in love with it.”
This professional traveler cited Thailand's concept of “kurenjai” (respect for all people) as a favorite attribute, and also the opportunity to eat krapogai (stir-fried chicken topped with eggs) for breakfast each morning. I mentioned it. day.
“Whether visiting the mountainous regions of the north or the southern coasts along the Andaman Sea, this country reveals its treasures gradually, and usually by word of mouth,” she wrote.
“There is so much creativity in the arts, food and hospitality scene that it can be difficult to decide where to go and what to do.”
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