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The plan to radicalize NYC’s Breads against Zionism is poorly thought out.

The plan to radicalize NYC's Breads against Zionism is poorly thought out.

Workers at Bread Bakery, a small New York City chain that originated from a renowned bakery in Tel Aviv, are pushing to unionize, expressing their grievances in a somewhat ambiguous manner.

The newly established Breaking Bread Union Initiative claims they want “more than minimum wage” while linking their employers, who are Jewish Israelis, to notions of “genocide.”

It’s worth noting that many minimum wage employees typically seek better pay by exploring other job options. Yet, it seems there’s a growing dissatisfaction swirling around popular anti-Zionist sentiments.

In a social media post, union members stated, “We demand a future with profit redistribution, safer working conditions, more respect, and an end to this company’s support for the genocide taking place in Palestine.”

One worker even decided to add a Palestinian flag emoji to their profile just to, I suppose, make a point.

Interestingly, these employees chose to work in bakeries owned by Israeli Jews, but now they’re asking those employers to shift their core beliefs in order to accommodate the views of their staff.

This situation seems a bit out of touch with reality.

It raises a question: how do they perceive themselves as victims of genocide when their main task involves making and selling babka in a country known for its freedoms?

The union’s statement suggested, “We believe that the fight for fair wages, respect, and safety is linked to the fight against genocidal and exploitative forces around the world.”

For instance, they’ve pointed out the discomfort they’ve felt working on projects related to Zionist themes, like baking cookies adorned with Israeli flags or participating in a city-wide Jewish food festival. They allege that such involvement connects them to organizations donating substantial sums to the IDF.

Breaking Bread firmly stated, “We cannot and will not ignore the implicit and explicit support this bakery provides for Israel.” This comes just over two years after the tragic events of October 7 that fueled the ongoing Gaza conflict.

This isn’t really about beliefs, though—it feels more about personal convenience and timing, especially as anti-Zionist sentiment grows.

A representative from the bakery responded, emphasizing that the business is founded on care for its team, stating, “We make babka, but we don’t get involved in politics. We celebrate peace and embrace people of all cultures and beliefs.”

And I must say, the babka is exceptional, among other treats they offer.

The union’s members seem to want to take a stand against their Jewish employers, aiming to hold them accountable for their identities.

They expressed, “There needs to be a major cultural shift here, and we need to hold those at the top accountable.”

It strikes me that this situation reflects a worldview shaped by parenting styles that prioritize emotional validation over boundaries.

However, this is still a free country; business owners should operate as they choose, and employees can always look elsewhere for work. Or, they could even start their own venture, creating products that resonate with their values.

What might that look like? Perhaps selling keffiyeh cookies or finding their voice in a communal setting that includes chants like “From the river to the sea.”

It could be a compelling example of what workplace respect looks like. But, honestly, I suspect that might be a tall order.

They seem more drawn to collective causes without the necessary resilience or initiative to build something independently.

This behavior isn’t unusual for social justice advocates who call for peace—at least until they’ve gotten what they want.

Months after a supposed resolution to the conflict, their dissatisfaction continues, casting a shadow over their stated concerns for Gaza.

It seems they leverage the Palestinian cause for their personal agendas, all while focusing inward.

It’s a curious blend of self-interest and activism that leaves a lot to be questioned about their noble pursuits.

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