The dramatic cancellation of multi-Oscar-nominated Emilia Perez star Cara Sophia Gascon has struggled desperately to compete for the film for the remaining week of the week before the final Academy Awards open Masu.
And many people in the industry are now reassessing their strategies and priorities. Despite the incontroversial attacks of unearthed social media posts by Gascon, some have questioned the wisdom of expelling her in such an inclusive way.
Speaking to the Guardian, many senior film spokespersons said people working on the film during its production and marketing said in a veteran PR that they “chucked her under the bus – reversed it. He expressed concern about whether he had done it. “Over her.”
“These tweets were mean,” they continued. “But everyone was riding this amazing fairy tale: the first time the unknown has ever been. [openly] Oscar trans actor. “That magical story said another story was elaborate on “the absolute worst scenario.”
Another veteran at the awards circuit said he was particularly surprised by the cold reaction of Emilia Perez's director Jack Audido. ”
“I think he's trying to protect the rest of the nominations. [Emilia Pérez has 13 in total] By keeping our distance from the gascon,” one insider said. “But what's really frightening to me is that the most vulnerable person in the film, now bears the brunt of rage and doesn't get any support, even if they were previously praised and fetishes.”
On Thursday, Garcon posted on Instagram and said that the film is leaving the media to speak of itself, following a tearful Spanish television appearance over the weekend.
This follows reports that Netflix has not included her in the campaign or has not covered the costs of attending the event. She was also dropped by a Spanish publisher.
Journalist Ryan Gilbay said that, as she moved on to her personal journey 10 years ago, the star's gar arrogance was widely recognized as the centre of her saviority, as she moved 10 years ago, he said in October He says that she was widely recognized as the centre of her savior. transition.
“I find it even more unsightly that cheating people are people who don't know how to work politically on Hollywood machines.
“So now her accusations are blurred with vicious pleasures with this absolute rube who doesn't know how to properly apologise or silence. It's like Jade Goody syndrome, and she was there. It's very quality that refreshing people found about Gascons filtered in interviews and shed tears, accepting the best actress award in Cannes, accepting for herself and her co-stars When.”
Such volatility, coupled with lack of experience or obvious support, said “her next move is extremely difficult to call,” one spokesperson warned. “Over the weekend, she obviously went as crazy as anyone.
“She seems calm at the moment, but what happened is tragic to anyone's mental health. To represent a very naive person in such a famous film, I am satisfied. It should involve a duty of care that you don't think you've done it.”
Only one of the spokespersons spoken by The Guardian believed it was the result of a resurfaced Gascon's post about the X and, as the actor himself suggested, a hit campaign by rival Oscar competitors.
A more general theory advanced by Variety executive editor Steven Gaydos was that it was the work of an independent journalist. [who] I felt that was an important story. Old-fashioned shoe leather journalism still wins the day. ”
Everyone Gaydos and Guardian spoke to were surprised that none of the teams working on the film seemed to be veterinarians enough to make Gascón's past posts about X. ” Gaidos says.
“Ted Sarandos, the boss of Netflix who spent millions of campaigns on film awards, learns that this social media history is known and that no one on his team has surfaced. Then… take a look at this space.”
One reason for such surveillance is that Emilia Perez's path to Oscar nomination is short of a hindrance, and gay, trans and Mexican communities are all criticising the film. Among such firefighters, important details were clearly overlooked.
Another reason is that the liberal Hollywood community assumed that the views of trans women in Hispanic heritage primarily reflect themselves. What they were wrong would bolster their kickback.
This is what happens when Oscar voters join “sponsoring annual performances of marginalized communities,” says one PR. A passionate award means there is little research or self-reflection until it's too late. ”
You need a scapegoat. They can easily be turned into sacrificial lambs if they don't roll them right away. “A desperate race we're watching to blame her over and over again,” says Gilby. We did one of ourselves badly! In other words, we have defeated racism, hatred and Islamophobia. Is everything good now? ”
Ironically, that means the industry is piling up on members of increasingly marginalized communities. in Interview with Spanish newspaper El Mundo On Tuesday, Antonio Banderas said Gascon deserves the benefit of the suspicion, adding that she felt she was also a victim of transphobia.
“I'm from Andalusia,” he said. “And in Andalusia, there is forgiveness for every sin. If she is asked for forgiveness, she will get it from me. But anyway, I think they chased her. Trans. There's a lot of phobia.”
Gilbey, author of Faber Book of Queer Cinema later this year, said, “The kind of glorious, long-term assault she's currently receiving will be disgusting when it was happening, That no one receives the same treatment in her situation, or that marginalized people remain at different standards.
“I would like to think of anyone who made a statement that she received the right level of criticism, but a straightforward system that has returned to awards, nominations, or sold out tours after a year or after. Thinking about men is not an effort, but two naughty steps.”
The Hollywood PR machine will work overtime for the next three weeks and try to turn something positive from this very troublesome lapse. “It's a new world,” says one spokesperson. “Social media means that people behind the scenes have far less control than before.”
In the case of Karla Sofía Gascón, you change the landscape, but only until the plate moves again. “Things are really uncontrollable and really ugly,” the spokesperson said.
“And now Trump is back, ughs are exactly what you don't want in the movie. Oscar is meant to be light and a fugitive. This is heavy. It's true for witch hunts. There is no winner.”
