Tiger Woods ushered in a new era.
On Monday, Woods invited a select group of media members, including Playing Thru, to help unveil his new apparel and footwear line, Sunday Red.
The Active Premium Lifestyle Brand will be operated as an independent company with TaylorMade Golf as its parent company.
Monday’s big announcement comes less than two months after Woods and Nike Golf parted ways after 27 years together.
“I think it’s the right time in my life. It’s a transition period. I’m not a kid anymore. Life changes. I have kids and this is an important transition part of my life,” Woods said. explained on Monday.
“We’re very fortunate to have an unbelievable team. This is where we start.” [TaylorMade CEO David Abeles] And the rest of the crew,” Woods continued.
“They have been such great people over the years, and to be able to expand like this to launch my own brand is something that I am excited about and that this authentic brand inspires.” It gives you ration.”
Woods has been using TaylorMade equipment since early 2017, when Nike Golf stopped manufacturing golf clubs, balls, gloves and other golf equipment.
The Sunday Red logo is shaped like a tiger and includes 15 stripes representing the team’s 15 major championship victories. Designing the logo was an exhilarating process that reflected the exquisite attention to detail that has led to Woods’ success.
Woods has worn red throughout his life, as millions of golf fans around the world have associated the 82-time PGA Tour winner with the color red.
It started with my mom. My mom thought I was a Capricorn and my power color was red. I wore red as a junior golfer and won several tournaments,” Woods said.
“Stanford is red. We always wore red on the last day of every tournament we played in. As a professional, I wore red in every tournament, so it became synonymous with me. That’s me, Sunday Red.”
Sun Day Red will launch its first men’s apparel line on May 1, 2024.
Woods and his company plan to expand their retail footprint in the coming months to include footwear, women’s and children’s lines.You can check the website here.
“I want to have something that I’m proud of,” Woods added.
“[I want to] We have a brand that we can continue to be proud of.
Jack Mirko is a golf staff writer for SB Nation’s Playing Through.Be sure to check it out @_PlayingThrough Cover more golf. You can follow him on Twitter @jack_milko In the same way.
